Direct Marketing to Customer Database

Use the customer database to send out catalogues, special offers, invitations to events etc.

Using the select screen shown below you can tailor specific marketing campaigns. Personalised letters can be printed using mail merge. Examples of the types of campaign include

• target big spending customers for special offers
• target customers interested in certain type of jewellery
• send birthday or wedding anniversary cards
• follow up letters to confirm customers are happy with their purchase
• follow up letters to offer an extra service eg free ring cleaning, valuation renewal reminder etc

Once selected you can use the customer list to

• print address labels
• send email
• send SMS text messages
• save it to file for a 3rd party to use
• create mail merge document